2023 Courtenay Annual Report

New Graphic Standards In 2023, the City revitalized its visual identity and graphic standards to improve the efficiency, accessibility, and functionality of communication materials. The update included new templates as well as a simplified version of the City’s official crest. The crest, designed decades ago when communication channels and techniques were vastly different from today were no longer meeting the City’s needs. The limited and outdated branding posed logistical challenges, particularly in the realm of digital communication, as well as printing and scaling across various mediums. This realization fueled a strong desire for renewal and innovation, while addressing the practical concerns associated with existing branding practices. Accessibility emerged as a crucial aspect of this process, ensuring that materials prepared by the City would be more compatible with assisted devices for individuals with disabilities. The new graphic standards enhance usability for a wider audience, including those who rely on screen readers, captioning, or other assistive technologies. This approach aligns with ethical principles and standards outlined in the Accessible Canada Act. Ultimately, prioritizing accessibility in design standards enhances the user experience for all, contributing to a more inclusive and equitable digital landscape. In addition to addressing accessibility and digital media needs, the City also established new templates and a distinctive color palette to uniquely identify its brand. Recognizing the importance of visual consistency across platforms, the development of new templates provides a cohesive identity for the City’s communication materials. The templates were designed with flexibility in mind, accommodating various content types and communication channels while maintaining the City's brand integrity. Courtenay Recreation's Graphic Standards The wide range of events, programs, facilities and activities at Courtenay Recreation were given special attention in this update to the City’s graphic standards. A vibrant colour palette reflects their unique marketing and communication needs for all ages and interests, while maintaining a visual connection to the City’s overall brand.

Good Governance

Mile of Flowers Plant-In Tuesday, May 27 Starting at 5:00 pm

Join hundreds of volunteers for Courtenay’s annual Mile of Flowers Plant-In. A local tradition since 1967!

Free BBQ Join us at Standard Park (located at Cliffe Avenue and 14th Street for a free BBQ courtesy of Courtenay Rotary and the City of Courtenay. Event Details Contact the following or more information: Tel: 250-334-4441 Email: communityservices@courtenay.ca

What to Bring: • Gloves and trowel • Drinking Water • Community Spirit

Where to Plant: Anywhere on Cliffe Ave. between 8th Street and 21st Street

courtenay.ca/plantin

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City of Courtenay | 2023 Annual Report