City of Courtenay Annual Report 2022

COMMUNICATIONS

UNIQUE WEBSITE VISITS:

The City's Communications team supports internal deparments and divisions with a variety of communication needs, including capital projects, annual operational requirements, and supports several public-facing communication tools used by the public. Courtenay Website The City of Courtenay website saw a large jump in traffic in 2022, with over 753,000 unique visits - a 15% increase over 2021. While part of the increase can be attributed to a general upward trend in website visits, some can be attributed to the 2022 municipal election, the Official Community Plan update, changes to curbside collection, and events/programs returning that had been on hiatus due to COVID 19 Public Health Orders. Social media Social media followers capture the total number of followers on multiple social media platforms including Facebook, Twitter, LinkedIn, and YouTube. Instagram launched in mid-2021. The City’s total social media followers increased by 9% in 2022. The City continues to be active on social media communicating policy decisions, engagement opportunities, program information, project updates and other initiatives in the community. City Intranet City employees are linked through an internal communication tool where news, shout-outs, updates, documents and events are shared. This tool allows for enhanced communications between staff and is supported jointly by Communications and Human Resources. Branding Update and Communication Strategy Guided by Council’s strategic priorities, in 2022 the communications division began preparations for two major initiatives: a branding update for the City’s wide variety of communication channels and both digital and print materials, as well as a communication strategy to guide communication priorities over the next several years. Updated branding will launch in summer 2023. Progress on the communication strategy is expected in the spring, summer, and fall, including public engagement opportunities and consultation with community partners.

SOCIAL MEDIA FOLLOWERS:

WHERE YOU FOLLOW US:

City of Courtenay | 2022 Annual Report

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